No small print - wine for spice

cool refreshingly sparkling wines - refreshing at curry-time, summer-time, anytime

™™™

No Small Print

Letter to the Financial Times Published December 24, 2003.

Sir:

In ("Credit card fine print attacked by MPs" December 16, 2003) you refer to the fine print in agreements. Card issuers are "not doing enough to help consumers understand the fine print of agreements".

Well isn't that missing the whole point of fine print?. If the stuff was meant to be read let alone be intelligible the print would be of legible size. Amazingly there are quite a few consumer finance firms that have the audacity to rub salt into the wound by arrogantly calling their terms "The Small Print".

Having just set up a wine business I am aware of EU regulations on the size of characters on wine labels. What seems at first to be typical EU bureaucracy is eminently sensible. I suggest that all agreements and advertisements, be they financial, telephone or other utility, should have no character less than 1.5 mm in height. That's the size of this "o". And no character should be less than 25% of the size of the largest character. That should take care of the small print in road side posters.

Your faithfully

Warren Edwardes, ceo
Wine for Spice Limited
..............................................

The audience for the BBC Radio 4 programme were asked to put forward ideas that had a real chance of becoming law

Daily Telegraph article

BBC Radio

Wine for Spice™'s naturally semi-sparkling wines: ™™™ are cool refreshingly sparkling wines to drink with curries & spicy food - a refreshing alternative to a gassy lager - refreshing at curry-time, summer-time, anytime

Wine for Spice Limited is a founder member and organiser of The Association of Small Direct Wine-Merchants (ASDW) which was formed, as the name implies, by a group of British independent small wine merchants directly selling to the general public via mail order and the internet.